Audio and video: like peanut butter and jelly, horse and carriage – a match made in media heaven. A video’s soundtrack is arguably one of its most reputable qualities as well as a major measure of fine-tuned production. A full soundscape of music, noises and textures adds a rich level of engagement that can immensely enhance any video or podcast’s energetic and emotional impact.
Whether the sound completes the picture or vice-versa, the message is clear: the search for the right music for your podcast or video is a battle worth fighting for, and let me tell you, what a battle it is. Sniffing out the best bops for the job in the sea of ever-streaming songs can be very difficult and time consuming, with so many digital music libraries to choose from and quite a few variables at play.
I’ve spent hours scrolling through song after song trying to find that one perfect tune to match my video moment, so if you know what vibe you’re after, that’s great! The harder part is actually finding it - legally, and at a reasonable cost. Luckily, there are quite a few tiers that online music libraries come in, so it won’t be too hard to find one tailored to your video or podcasting needs.